October 7th 2013
2013 International Conference – Santiago Bernabeu, Madrid
Our 2013 pre-conference welcome drinks reception was held at the Santiago Bernabéu Stadium, home of Real Madrid C.F. and one of the world’s best-known sporting venues.
Welcome addresses were provided by José María García Tomás, Director of Human Resources at Real Madrid C.F. and Francisco Iniesta Pujante, Professor of Marketing at IESE Business School. Guests also enjoyed a short tour of the stadium including the official press room and home/away team dugouts.